Mobile Marketing

Mobilewalla at DBS Asia X

Mobilewalla  DBS Asia XMobilewalla was invited to speak on innovation at this year’s DBS Asia X’s curated speaker series at DBS Bank in Singapore.

Soumita Roy Choudhury, Mobilewalla VP of Sales for APAC, was invited to share how data can be leveraged to target customers and to provide insights on trends in data analytics and mobile marketing. Delivering a session on “Using Mobile Data and AI to Effectively Understand and Predict Consumer Behavior”, she discussed the state of smartphone penetration and internet access in APAC; how the collection of mobile data in the region continues to increase and therefore is a great source of consumer data; and then showcased a few use cases on how businesses are using Mobilewalla data and insights to understand and acquire their best customers and prospects. The session was attended by both DBS employees and members of the technology and innovation community in Singapore.

Some key insights that Soumita shared were:

  1. Organisations are seeing the value of third-party data to expand the breadth and depth of their existing data.
  2. A significant amount of data collected is now being used in artificial intelligence for various consumer modeling to help businesses acquire and retain customers.
  3. Identity resolution across different channels from offline to online will be on the rise, using the mobile Device ID as a persistent key. 

Our talk was followed by an interview with the DBS Innovation team where Soumita did a deeper dive into how mobile insights are increasingly important for customer engagement, the trends in the ever-changing world of data and the role of women in tech. 

View the full article here


This was Mobilewalla’s second time at DBS Asia X and like before, the most interesting and engaging part of the day was the Q&A session, where the audience asked about some data privacy concerns as well as innovations in predictive modeling. See our post from last year where our CEO Anindya Datta spoke about his insights on AI and Data for the bank’s thought-leadership speaker series, Imaginarium. 

If you would like to invite Mobilewalla to speak at your next event or learn more about the benefits enriched data can bring to your company, feel free to reach out to our team. 

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Arianne Reyes

Arianne Reyes is the lead of marketing in Asia-Pacific at Mobilewalla. Mobilewalla is a global leader in consumer intelligence solutions, leveraging the industry’s most robust consumer data set and deep artificial intelligence expertise. Our refined consumer insights provide enterprises with unparalleled access to the digital and offline behavior patterns of customers, prospects, and competition. Start making more informed business decisions and effectively acquire, understand, and retain your most valuable customers. Get in touch with a data expert today.