First-Party Data is No Longer Sufficient
Clean, GDPR/CCPA Privacy Compliant Data
If you only use first-party data, consumer insights related to broader online and offline behaviors are limited. By enriching your existing data with third-party data, you gain a deeper understanding of the consumer beyond your engagement.
With Mobilewalla, you have access to data points that can use to enrich your existing data and improve the performance of your machine learning models. Our team has flexible offerings to ensure that you have high-quality, privacy-compliant data to improve your business results.
What makes our data the most comprehensive data repository in the industry?
- 2.2 billion unique devices across 40 different countries, 75B+ signals daily, with over five years of data history
- Collected from the ad tech ecosystem, third-party data providers, app publishers, and other sources
- Cleansed and maintained with a combination of deterministic, artificial intelligence, and machine learning techniques
Mobilewalla’s accurate, high-quality data provides the ideal input for creating profiles, performing data analysis, training predictive models, and more.
Available Data Samples:
- Core Data - keyed on the Mobile Advertiser ID (MAID) and includes device-specific information on systems (device ID, operating system, handset), app usage, connectivity (provider, connection type, IP address), location, and more.
- Aggregated Data - data set has four primary objects: app, location, carrier, and device, each aggregated on a daily or monthly basis.
- Feature Mart - a collection of sophisticated, highly predictive features that help data scientists improve the feature engineering process and build more accurate and predictive machine learning models.
- Places of Interest Data - over 50+ million places of interest. Useful for footfall analysis, cross-channel attribution studies, and information about a specific location, including the primary category and up to four subcategories.