Data Management Platforms
Often, DMP standalone data is difficult to sort, sell, and segment as a single offering, and valuable
Mobilewalla works as a strategic partner with some of the world’s largest data management platforms and data providers to offer robust mobile audience segments and enhance first party consumer data.
The Mobilewalla methodology builds robust consumer profiles by observing behavior over extended periods of time and analyzing app usage. Third-party data from Mobilewalla gives ad buyers insight into trends in consumer behavior and buying patterns to improve global mobile advertising efforts and effectiveness.
Mobilewalla audience segmentation fills in missing data to provide a more robust consumer profile. Our data enables advertisers to run extremely effective and scalable mobile advertising campaigns based on location information, app usage, and more.
Mobilewalla provides additional context to DMPs to create a sellable audience segment and programmatic engagement that is valuable and effective for advertisers.
The combination of in-depth first-party data on the DMP side, with expansive third-party data from Mobilewalla, leverages consumer behavior patterns to analyze gender, location, age, and more. And, our segments are localized to reflect regional trends and norms.
Our services enable marketers and brands to be in control of who sees their ads, when they see them and track the success of their advertising campaigns.