For Data Management Platform (DMPs)
Often, DMP standalone data is difficult to sort, sell, and segment as a single offering, with valuable
Mobilewalla works as a strategic partner with some of the world’s largest Data Management Platforms and data providers to offer robust mobile audience segments and enhance consumer data.
The Mobilewalla methodology observes behaviors over long periods of times to analyze app usage and build robust consumer profiles. This third-party data from Mobilewalla gives ad buyers insight into trends in consumer behavior and buying patterns to improve mobile advertising efforts and budgeting across the world.
Mobilewalla audience segmentation fills in missing data to provide a more robust mobile-facing, consumer profile. Our data enables advertisers to run extremely effective and scalable mobile advertising campaigns based on location information, app usage, and more.
Mobilewalla provides additional context to DMPs to create a sellable audience segment and programmatic engagement that is valuable and effective for advertisers.
The combination of in-depth first-party data on the DMP side, with expansive third-party data from Mobilewalla, informs consumer behavior patterns to analyze gender, location, age, and more. However, our segments are localized to reflect the region.
Our services enable marketers and brands to be in control of who sees their ads, when they see it and track how successful their initiatives are.