Data Management Platforms

Enhance the value of first-party consumer data for advertisers and brands

Mobilewalla provides marketers with a vast repository of data insights and audience segmentation via leading data management platforms.

Often, DMP standalone data is difficult to sort, sell, and segment as a single offering, and valuable information is commonly missing.

Mobilewalla works as a strategic partner with some of the world’s largest data management platforms and data providers to offer robust mobile audience segments and enhance first party consumer data.


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With Mobilewalla, DMPs can build upon their existing data to create more robust, comprehensive consumer profiles.

The Mobilewalla methodology builds robust consumer profiles by observing behavior over extended periods of time and analyzing app usage. Third-party data from Mobilewalla gives ad buyers insight into trends in consumer behavior and buying patterns to improve global mobile advertising efforts and effectiveness.

DMPs can work with Mobilewalla in two ways:

  1. Whitelabeling - Our data is your data. DMPs can utilize our audience segments and bundle them with their own information.

  2. Syndicated or Custom Audience Segments: Mobilewalla data can be purchased leveraging our existing audience segments or through custom defined segments to meet specific advertiser needs.

The combination of in-depth first-party data on the DMP side, with expansive third-party data from Mobilewalla, leverages consumer behavior patterns to analyze gender, location, age, and more. And, our segments are localized to reflect regional trends and norms. 

Our services enable marketers and brands to be in control of who sees their ads, when they see them and track the success of their advertising campaigns.

Ready to discover how Mobilewalla can enhance and enrich DMP data and segments?

Talk To A Data Expert