MARKET FLOW

Independent, timely, and granular subscriber and market insights

Improve your understanding of market and competitive dynamics to acquire and retain subscribers more effectively.

Competition in the telecommunications sector is fierce. Traditional first-party data only shows what happens inside your network, leaving blind spots around competitor activity, switching behavior, and market expansion opportunities.

Mobilewalla Market Flow provides population-scale intelligence that reveals:

Market share shifts at granular levels
Subscriber wins, losses and total share
Opportunities for growth and expansion
Evolving market and competitive dynamics

LEARN MORE ABOUT MARKET FLOW

Market Flow

An industry specific solution to help communication services providers (CSPs) understand market share, subscriber movement, and growth opportunities.

MarketInsights

Market Insights

Measure market share at granular geographic levels. Understand competitive presence across regions to guide network investment, marketing strategy, and expansion planning.

Learn More

SwitcherInsights

Switcher Insights

Understand subscriber switching behavior and competitive flow share. Identify where customers are leaving, where they are going, and which competitors are gaining momentum.

Learn More

AudienceSegments

Audience Segments

Identify and activate high-value subscriber segments. Discover households likely to upgrade, adopt broadband, or switch carriers to improve acquisition efficiency and marketing ROI.

Learn More

Telescope

Telescope

A generative AI based tool that delivers real-time intelligence supporting analysis and strategic decision making. Explore market data, uncover insights, and analyze competitive dynamics using natural language queries.

Market Flow Addresses Multiple Use Cases for Communication Services Providers

Understand and predict subscriber behavior with consumer intelligence and stay ahead of changing consumer habits. Mobilewalla's rich repository of key consumer insights allow marketing and strategy teams to:

Reduce Churn

Minimize attrition by understanding customers at risk of churning and score them to quantify that risk.

Understand Switchers

Identify customers who have switched carriers in the past and create a switching propensity score for consumers at large.

Analyze Market and Flow Share

Identify fixed wireless connections to analyze competition and changing consumer dynamics.

Identify Households

Identify households in a given geography and discover predictive features to understand the propensity of acquisition, retention, churn and ARPU expansion.

Disambiguate Subscribers

Understand the users behind the post-paid subscriber accounts and map usage to these users.

Expand Network Planning

Fill in missing consumer insights to stay ahead of the demand for mobile usage and data consumption.

Acquire Predictive Data Features

Capture new insights to supplement internal data and acquire predictive data features to learn about competitors' subscribers.

Identify High-Value Customers

Identify high-value customer groups to improve service offerings and reach like prospects.

Download the Free Telco Overview →

Read Our Telco Case Study: Attracting and Retaining Subscribers with Household Insights →

Webinar: How Telcos Acquire and Retain Customers

Download this on-demand webinar to hear our expert telco panellists discuss industry challenges when acquiring and retaining customers, and how they use data and machine learning to improve predictive models to drive retention, revenue and market share.

telco webinar (1)

Frequently Asked Questions about Market Flow

Here are some common questions about Market Flow from operators in the connectivity ecosystem.

General

What is Market Flow?

Market Flow is a telco market intelligence solution from Mobilewalla that provides granular visibility into carrier market share, subscriber movement (inflow/outflow), and household penetration at local-area levels.

Who uses Market Flow?

Telecommunication operators, ISPs, MVNOs, and industry analysts seeking to understand competitive market dynamics and optimize acquisition or retention efforts.

What problem does Market Flow solve?

Mobilewalla Market Flow helps carriers track where they are gaining or losing subscribers, understand competitor strengths, and identify high-potential growth areas.

Data & Methodology

Where does Market Flow get its data?

From anonymized and aggregated mobile device location signals, network presence data, and household datasets, processed through Mobilewalla’s proprietary data platform.

How current is the data?

Insights are updated regularly depending on the module. Cadence is weekly for Switcher Insights, with near-latest market intelligence available for Telescope and other modules.

How granular is the analysis?

Market share and flow data are available at neighbourhood, postal code, census block, or city levels—much deeper than traditional panel-based reports.

Is the data privacy-compliant?

Yes. Mobilewalla Market Flow uses only aggregated and anonymized mobility and device signals in full compliance with privacy regulations.

Use Cases & Benefits

How does Market Flow help with customer acquisition?

Mobilewalla Market Flow reveals low-share and high-penetration areas where marketing or network investment can yield higher ROI for broadband providers.

How can Market Flow improve retention?

Broadband providers can use Market Flow to identify early churn indicators and loss-prone regions, enabling proactive customer engagement.

Can Market Flow support network investment planning?

Yes. Operators can align CAPEX and OPEX spending based on actual subscriber density, movement, and competitive positioning indicated by Market Flow insights.

Does it cover both mobile and fixed broadband?

Yes. Market Flow includes insights on mobile, voice, and broadband markets (availability may vary by region).

What KPIs can Market Flow support?

Market share shifts, inflow/outflow ratios, household penetration, and regional churn rates are among the KPIs generated by Market Flow at selected levels of geo-granularity (for example: census blocks in the US, barangays in the Philippines, or kelurahans in Indonesia).

Commercials & Support

How is Market Flow priced?

Pricing depends on the modules selected, geographic coverage, frequency of updates, and user access levels. Enterprise licensing and per-market options are available.

What differentiates Market Flow from traditional industry reports?

Unlike static industry reports, Market Flow delivers dynamic, location-level insights that continuously track competitive shifts at near population scale rather than relying on sampled panels.

What Sets Mobilewalla Apart

Scale

Our solution spans across 40+ countries, with diverse input sources, a high volume of daily signals and extensive historical data for greater depth and breadth.

Quality

Our data is sourced from trusted, privacy-compliant suppliers and meticulously processed with advanced fraud detection and cleansing techniques to ensure unparalleled accuracy and reliability.

Service

Our service is powered by a highly responsive, experienced team with deep AI expertise, driving innovation and unique data assets, while ensuring on-time data delivery.

Screenshot 2023-08-16 at 9.19.41 AM-360x165 (1)

6 Data & Feature Enrichment Strategies for the Telecommunications Sector

Download the eBook to learn how innovative telcos use third-party data and feature sets to develop more informed strategies around customer acquisition, retention, and churn risk.

Learn More About Market Flow:

Learn how Market Flow helps communications services providers to understand market and competitive trends and threats to inform their business strategies.

Market Flow Request