Features like common day, common evening and most-seen location of devices.
Feature Name | Data Type | Definition | Android Example | iOS Example |
pre_distinct_loc | double | Preprocessed value of the number of distinct locations for the device | 0.65322578 | 0.096774191 |
pre_premium_poi_count | double | Preprocessed visit score to the premium POIs for the device. Premium POIs are locations for luxury engagement like premium brand stores, golf clubs, 5-star hotels etc. This is a curated list of all premium POIs for the country | 0 | 0 |
pre_automotive_engagement | double | Preprocessed value of the automobile POIs engagement score for the device. Score range is between 0 and 1. If the score is higher, then this device has high engagement with Automotive POIs compared to other 4 brand engagement features for the same device | 0.043978315 | 0 |
pre_business_engagement | double | Preprocessed value of the business services POIs engagement score for the device. Score range is between 0 and 1. If the score is higher, then this device has high engagement with Business Service POIs compared to other 4 brand engagement features for the same device | 0.076547397 | 0 |
pre_food_and_beverage_engagement | double | Preprocessed value of the food services POIs engagement score for the device. Score range is between 0 and 1. If the score is higher, then this device has high engagement with Food Services POIs compared to other 4 brand engagement features for the same device | 0 | 0 |
pre_retail_engagement | double | Preprocessed value of the retail POIs engagement score for the device. Score range is between 0 and 1. If the score is higher, then this device has high engagement with Retail POIs compared to other 4 brand engagement features for the same device | 0.12272593 | 0 |
pre_travel_engagement | double | Preprocessed value of the travel POIs engagement score for the device. Score range is between 0 and 1. If the score is higher, then this device has high engagement with Travel POIs compared to other 4 brand engagement features for the same device | 0.034538396 | 0 |
pre_premium_brand_engagement_score | double | Preprocessed value of the premium brand engagement score of the device | 0 | 0 |
pre_premium_brand_count | double | Preprocessed value of the premium brand visit score of the device | 0 | 0 |
pre_premium_brand_engagement_days | double | Preprocessed value of the cumulative number of days the device was seen on premium brand locations | 0 | 0 |
cdl_geohash | string | Geohash for the latitude-longitude where maximum signals were observed during work hours | w5p1119t | w5p5e1er |
cdl_city | string | City of location where maximum signals were observed during work hours | Si Samrong | Si Nakhon |
cdl_state | string | State of location where maximum signals were observed during work hours | 64 | 64 |
cdl_zipcode | string | Zipcode of location where maximum signals were observed during work hours | 64120 | 64180 |
cdl_last_seen | string | Date & time of the last observed signal at the cdl location from the device | 2022-12-21 | 2022-03-28 |
cel_geohash | string | Geohash for the latitude-longitude where maximum signals were observed during home hours | w5p36338 | w4xnspeg |
cel_city | string | City of location where maximum signals were observed during home hours | Wat Bot | Wat Sing |
cel_state | string | State of location where maximum signals were observed during home hours | 65 | 18 |
cel_zipcode | string | Zipcode of location where maximum signals were observed during home hours | 65160 | 17120 |
cel_last_seen | string | Date & time of the last observed signal at the cel location from the device | 2022-07-03 | 2021-07-10 |
most_seen_location | string | Geohash for the latitude-longitude where maximum signals were observed | w5p1119t | w5p5e1er |
most_seen_city | string | City of location where maximum signals were observed | Si Samrong | Si Nakhon |
pre_most_seen_state | string | State of location where maximum signals were observed | 64 | 64 |
cl_most_seen_zipcode | string | Zipcode of location where maximum signals were observed | 64120 | 64180 |
most_seen_last_seen | string | Date & time of the last observed signal at the most seen location from the device | 2022-12-21 | 2022-03-28 |
pre_travelled_countries | double | Preprocessed value of the number of travel countries for the device wrt to the devices in the country | 0 | 0 |
pre_travelled_days | double | Travelled days are defined as number of days device was seen in the international location. This is the processed value of travelled days for the device | 0 | 0 |
pre_premium_segments_count | double | Preprocessed engagement score with the premium behavioural segments for the device wrt to devices in the country. Premium behavioural segment is mainly app related along with other device attributes, and doesn't involve premium POIs | 0.578374803 | 0.144593701 |