Features like common day, common evening and most-seen location of devices.
Feature Name | Data Type | Definition | Android Example | iOS Example |
pre_distinct_loc | double | Processed value of the number of distinct locations for the device | 0.65322578 | 0.096774191 |
pre_premium_poi_count | double | Visit score to the premium POIs for the device. Premium POIs are locations for luxury engagement like premium brand stores, golf clubs, 5-star hotels etc. This is a curated list of all premium POIs for the country | 0 | 0 |
pre_automotive_engagement | double | Automobile POIs engagement score for the device. Score range is between 0 and 1. If the score is higher, then this device has high engagement with Automotive POIs compared to other 4 brand engagement features for the same device | 0.043978315 | 0 |
pre_business_engagement | double | Business services POIs engagement score for the device. Score range is between 0 and 1. If the score is higher, then this device has high engagement with Business Service POIs compared to other 4 brand engagement features for the same device | 0.076547397 | 0 |
pre_food_and_beverage_engagement | double | Food Services POIs engagement score for the device. Score range is between 0 and 1. If the score is higher, then this device has high engagement with Food Services POIs compared to other 4 brand engagement features for the same device | 0 | 0 |
pre_retail_engagement | double | Retail POIs engagement score for the device. Score range is between 0 and 1. If the score is higher, then this device has high engagement with Retail POIs compared to other 4 brand engagement features for the same device | 0.12272593 | 0 |
pre_travel_engagement | double | Travel POIs engagement score for the device. Score range is between 0 and 1. If the score is higher, then this device has high engagement with Travel POIs compared to other 4 brand engagement features for the same device | 0.034538396 | 0 |
pre_premium_brand_engagement_score | double | Premium brand engagement score of the device | 0 | 0 |
pre_premium_brand_count | double | Premium brand visit score of the device | 0 | 0 |
pre_premium_brand_engagement_days | double | Processed value of the cumulative number of days the device was seen on premium brand locations | 0 | 0 |
cdl_geohash | string | Geohash for the latitude-longitude where work hours of the day have maximum signals | w5p1119t | w5p5e1er |
cdl_city | string | City of location where highest count of mobile signals distribution is recorded for the work part of the day | Si Samrong | Si Nakhon |
cdl_state | string | State of location where highest count of mobile signals distribution is recorded for the work part of the day | 64 | 64 |
cdl_zipcode | string | Zipcode of location where highest count of mobile signals distribution is recorded for the work part of the day | 64120 | 64180 |
cdl_last_seen | string | Date & time for the last received signal from the device for the cdl location | 2022-12-21 | 2022-03-28 |
cel_geohash | string | Geohash for the latitude-longitude where home hours of the day have maximum signals | w5p36338 | w4xnspeg |
cel_city | string | City of location where highest count of mobile signals distribution is recorded for the home part of the day | Wat Bot | Wat Sing |
cel_state | string | State of location where highest count of mobile signals distribution is recorded for the home part of the day | 65 | 18 |
cel_zipcode | string | Zipcode of location where highest count of mobile signals distribution is recorded for the home part of the day | 65160 | 17120 |
cel_last_seen | string | Date & time for the last received signal from the device for the cel location | 2022-07-03 | 2021-07-10 |
most_seen_location | string | Geohash for the latitude-longitude having maximum signals | w5p1119t | w5p5e1er |
most_seen_city | string | City for location where highest count of mobile signals distribution is recorded | Si Samrong | Si Nakhon |
pre_most_seen_state | string | State for location where highest count of mobile signals distribution is recorded | 64 | 64 |
cl_most_seen_zipcode | string | Zipcode for location where highest count of mobile signals distribution is recorded | 64120 | 64180 |
most_seen_last_seen | string | Date & time for the last received signal from the device for the most seen location | 2022-12-21 | 2022-03-28 |
pre_travelled_countries | double | Number of travel countries for the device wrt to the devices in the country | 0 | 0 |
pre_travelled_days | double | Travelled days are defined as number of days device was seen in the international location. This is the processed value of travelled days for the device | 0 | 0 |
pre_premium_segments_count | double | Processed engagement score with the premium behavioural segments for the device wrt to devices in the country. Premium behavioural segment is mainly app related along with other device attributes, and doesn't involve premium POIs | 0.578374803 | 0.144593701 |