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Feature Mart Data Dictionary:

Segment-scoring

Features based on POI engagement scores of devices.

Feature Name Data Type Definition Android Example iOS Example
pre_auto_dealers double POIs engagement score of device across auto dealerships 0.41026 0.41026
pre_auto_repair double POIs engagement score of device across auto repair shops 0.40541 0.40541
pre_bank_visitors double POIs engagement score of device across banks and financial institutions 0.225 0.4
pre_qsr double POIs engagement score of device across QSRs 0.42105 0.42105
pre_restaurants_visitors double POIs engagement score of device across restaurants 0.42105 0.42105
pre_shopping_malls double POIs engagement score of device across shopping malls 0.56098 0.41463

 

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