Soumita is the Director of Sales at Mobilewalla and heads Revenue for the APAC Region.
Soumita brings in 12 years of experience in Sales, Business development & Project
management . After working in a large company for a significant portion of her career,
she has found her mojo in startups in digital media. She holds a Bachelor degree in Electronics
Engineering and MBA from INSEAD. She likes travelling, reading and playing Table Tennis, a
game she has only picked up recently but intends to master very soon.
Nov 16, 2016
For long marketers considered mobile advertising as an afterthought to their digital strategy.
Anindya Datta, the CEO and Chairman of Mobilewalla, is widely regarded as a
front-running technologist, leader and innovator, with core contributions to the state of the art in large-scale data management and Internet technologies. Mobilewalla has pioneered
audience measurement in mobile apps by applying ground-breaking data science
techniques on the industry’s largest volumetric database of mobile app data. Prior to
Mobilewalla, Anindya founded and ran Chutney Technologies, where he was backed by Kleiner Perkins and evolved into one of the earliest entrants in the application virtualization area. The company was acquired by Cisco Systems in 2005.
Anindya has also been on the faculties of major research universities and institutes in the United States and abroad, including the Georgia Institute of Technology, the University of Arizona, the National University of Singapore and Bell Laboratories.
Anindya obtained his undergraduate degree from the Indian Institute of Technology (IIT) Kharagpur, and his MS and Ph.D. degrees from the University of Maryland, College Park.
January 17, 2017
This week’s guest blog post is an abstract from the original published in The Data Source by Anindya Datta, Founder, CEO, Chairman, Mobilewalla...
Sep. 22, 2016
We recently partnered with Mobilewalla, a mobile audience provider with a rare focus on APAC markets with full US coverage as well...
March. 4, 2015
Measuring the effectiveness of marketing spend in general, and advertising spend in particular, are issues of great importance to CMOs and CFOs. Much work has been done in this area, often referred to as Marketing Performance Measurement (MPM), and Advertising Performance Measurement (APM), respectively[1,2]. At a conceptual level, both MPM and APM consist of two related activities: (a) defining measurement metrics that depict the performance of campaigns, and (b) linking these campaign performance metrics to business outcomes...
Dec. 20, 2013
Six years after the launch of the iPhone, and nearly two million apps later, brand advertising accounts for a meager 20 percent of mobile ad dollars. In spite of every lofty forecast of mobile ad dollars predicting an imminent skew towards brand advertising, the share of brand spend has...
April. 17, 2013
Programmatic media buying (PMB) has been touted as the future of media planning and buying, especially in the online digital segment. A September 2011 Forrester report ("The Future of Digital Media Buying," Joanna O'Connell and Michael Greene, Forrester Research Report, September 21, 2011) asserts that media...
March. 12, 2013
As advertising executives convene in New Orleans for the 4A's Transformation conference this week, a pressing issue facing the industry is advertising on mobile, and, specifically, the vexing problems with executing media planning and advertising campaigns on mobile apps. While there is widespread consensus regarding the attractiveness of the app...