Mobile data insights can make or break present-day advertising campaigns. Their use for optimizing advertising campaigns has become one of the most valuable mobile marketing tools available today. However, many brands haven’t yet unlocked the valuable audience insights gained from analyzing mobile data to inform their campaigns.
If your company hasn’t taken advantage of mobile data analytics and insights, there’s a good chance your competitors haven’t utilized these analytics to power their campaigns either.
It’s a good time to start, especially as mobile usage continues to grow at an astounding rate. Brands are quickly learning that advertising powered by mobile data is an essential aspect of digital advertising as audience insights can help enterprises, brands, and agencies bolster first-part datasets for more productive and robust engagement of consumers and their behavior.
Common problems associated with many current digital ad campaigns include:
Creating ads that aren’t relevant to consumer needs
Not having insight into where the consumer is in their purchasing journey
In other words, audience engagement needs to be accurate, or your ads won’t be effective. To achieve this, you need to create consumer profiles that take mobile behavior data into account.
Create Consumer Profiles Based on Mobile Data
Mobile behavior data analytics can help brands make intelligent predictions about how consumers will react to their message. For example, data harnessed from mobile activity can help with predictive analytics and provide specific information about the buyer journey. It can also highlight when a consumer might be ready to make a purchase.
Follow these three steps to create an effective consumer profile based on mobile data insights:
Identify Your Messaging and Audience Scope
Ask yourself which type of consumers your brand needs to be speaking with. Then determine the messaging that will resonate with them by identifying their main problem and the solution your brand brings to the table.
Research Your Ideal Consumers
Researching your ideal consumers’ mobile behavioral data needs to account for more than just online activity. It needs to consider usage across social media, apps, along with location and visitation patterns. These insights can be helpful in knowing where to place your advertisements.
Build Your Brand Personas
Review the mobile data of your brand personas to determine the consumer lifecycle. In addition to using demographic data, ask the following questions to discover consumers’ mobile behaviors:
Accurate consumer profiles are built using a variety of tools, including big data techniques, machine learning, and AI. Mobilewalla is a consumer intelligence platform that helps enrich existing data assets to help brands engage consumers via highly differentiated buyer profiles.
Mobilewalla provides a three-pronged approach to mobile data insights including:
App Usage: Downloads only tell part of the story. Usage patterns keep you in sync with audiences.
Location: Consumers are mobile. Mobilewalla data builds nuanced, comprehensive profiles for marketers to reach their customers at the right time and place by combining location with behaviors.
Persistence: Only Mobilewalla stores, analyzes and accesses more than two years of consumer data, building a long-term profile of where your customer has been and where they’re going.
Connect with a Mobilewalla data expert to learn more about how to leverage mobile data insights to reach key audience segments for advertising or enrich your existing data to build new products.