A vast majority of the populations in the emerging markets of Southeast Asia, Latin America, and India are at the cusp of financial inclusion, thanks to the growing availability and adoption of digital lending services. The fintech-as-a-service market is “predicted to grow to around USD 949BN by 2028”1 due to the popularity of alternative payment solutions, like Buy Now Pay Later, in these markets.
With the increased acceptability of digital lending in segments that had never been a part of the financial mainstream, organizations must enhance risk decisions while ensuring fast turnaround on credit applications.
Maintaining a high rate of credit approvals and managing risk while lending to people with little credit information is a challenge that more and more financial services providers are looking to solve by leveraging machine learning and artificial intelligence.
Fintech companies are automating these processes by enriching their machine-learning techniques with alternative data and scores that improve predictive risk modeling.
3 Ways Machine Learning Improves Acquisition and Lending Processes
1. Enable Faster Credit Decisioning
In the digital lending space, where some firms are now approving credit within seconds, quick turnaround on credit applications is a must for any organization wanting to remain competitive. The standard customer due diligence (CDD) function at these institutions, a process to highlight credit risk by evaluating various data points and fraud signals, has been completely disrupted by automation and machine learning.
2. Lower Your Credit Risk
Fintech companies use predictive models to develop detailed consumer profiles to prevent fraud and flag default risks. The models use machine learning to harness massive amounts of structured or unstructured data to extract immediate insights.
With unified data points from watchlists, fraud screenings, email/phone/address validations, and more, companies can instantly confirm their identity and understand the behavior of their prospective customers.
Get the Case Study: How Fintech Companies Use Third-Party Data to Prevent Fraud & Decrease Defaults
3. Improve Cross-Sell and Up-Sell
With the attributes used to create detailed risk profiles and mitigate potential fraud, companies can expand the profiles of their high-value customers by enriching their machine-learning models with predictive features to help them better understand behaviors, demographics, and households beyond the data they capture internally.
Marketers and data analysts within these organizations can now use these profiles to develop personalized retention and cross-sell strategies to nurture these relationships while building lookalike models to apply the data characteristics of the most valuable borrowers to capture new customers.
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High-Quality Data Empowers Machine Learning Algorithms
Developing a complete customer risk profile requires aggregated, privacy-compliant, clean data from multiple sources, especially in markets that do not have traditional credit or payment data readily available. Data partners must ensure that the data provided has been obtained lawfully and in compliance with local regulations where data was sourced.
Connect with our data experts to learn more about Mobilewalla’s feature-rich data enrichment offerings, or download our BNPL sample data to see how Mobilewalla helps data and marketing professionals build more precise AI and ML models for fintech-as-a-service organizations.
1 Zion Market Research, Global Fintech-as-a-Service Platform Market To Generate A Revenue of USD 949 Billion by 2028. (2022, August). https://www.zionmarketresearch.com/news/global-fintech-as-a-service-platform-market.