Virtual Marketing Summit with AWS and ClickInsights: Maximizing Marketing Performance and Customer Engagement

Session 1: Maximising Marketing Performance with Consumer Intelligence
With the “new normal” being anything but normal, marketers and data scientists must continue to find ways to deliver results. Many opportunities exist for innovation through consumer intelligence - the combination of internal and external data. Join Anindya Datta, Founder & CEO of Mobilewalla to gain a better understanding of the different types of consumer data that is available and how this data can be applied to three key use cases:

Data enrichment to create a 360-degree view of the customer
Improving predictive modelling results through feature selection
Reaching the right audiences when they are ready to buy through

Speakers:
Anindya Datta, Founder, CEO, Chairman, Mobilewalla
Jeff Rajeck, Chief Analyst & Editor, ClickInsights

Session 2: AWS Connections: Managing Customer Engagement and Retention in the New World
A recent study found that a 5% increase in customer retention produces more than a 25% increase in profit. With figures like that, you’d be foolish not to get a customer retention strategy put in place. That’s easier said than done, though. There is intense competition in almost all industries. So how do you increase customer retention? Hear about this and more as we define Customer Retention strategy with our experts who are transforming retention and maximising marketing performance.

Panelists:
Anindya Datta, Founder, CEO, Chairman, Mobilewalla
Ronen Mense, APAC President, Managing Director, Appsflyer
Anna Gong, CEO, Founder, Perx Technologies
Yash Reddy, Chief Business Officer (APAC & EMEA), MoEngage
Hari Shankar, Chief Revenue Officer, Intelligent Video Solutions