How to Acquire and Retain More Customers with AI

Laurie Hood, SVP of Marketing at Mobilewalla, sat down with Paul Roetzer, Founder and CEO of PR 20/20 and creator of the Marketing Artificial Intelligence Institute, to discuss how machine learning models can help companies better understand, acquire and retain customers and how organizations can more out of their AI investments by enriching predictive models with third-party consumer data.

The Marketing Artificial Intelligence Institute was created by PR 20/20 to be a community by marketers, for marketers. MAII tells the story of AI through the technology leaders building the solutions, and the marketers who are using AI to evolve their businesses and careers. MAII features news, trends, and resources, as well as regular spotlights on the companies and products using AI to drive innovation within the marketing industry. Talking to companies and thought leaders transforming how marketing works with artificial intelligence, and bringing exclusive content.

Paul Roetzer started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014); creator of the Marketing Artificial Intelligence Institute and Marketing Score; and a graduate of Ohio University's E.W. Scripps School of Journalism.

Laurie Hood is Senior Vice President, Marketing at Mobilewalla. Laurie Hood is responsible for all aspects of Mobilewalla’s marketing strategy including messaging and positioning, brand awareness, demand generation and sales enablement. She brings extensive experience in technology marketing and product management to Mobilewalla, most recently holding leadership roles at Equifax and IBM. Earlier in her career, Laurie worked with several marquee companies, including KnowledgeStorm, S1 Corporation and Accenture. She is a graduate of Clemson University.