MEDIA, ENTERTAINMENT & GAMING

Enhance first-party data to better understand consumer trends and fuel business growth

Drive customer loyalty and boost monetization with deep consumer insights

The media, entertainment, and online gaming landscapes have rapidly evolved, driven by a surge in TV watching, online streaming, and gaming - particularly through Connected TV (CTV), over-the-top (OTT) services, and gaming platforms. To stay ahead in this dynamic environment, companies must gain a deeper understanding of their customers and prospects, ensuring business agility and maximizing revenue.

Mobilewalla provides the high-quality third-party data and advanced analytics you need to thrive in these rapidly changing markets.

With Mobilewalla you can:

Better understand content consumption and preferences to maximize your revenue with AI-driven insights.
Leverage rich data features, like household composition and CTV usage, for marketing and programming strategies.
Expand your reach and create new revenue streams with data-driven solutions.
Validate marketing campaign effectiveness by understanding online-to-offline conversion and competitive affinity.
Create a 360-degree view of subscribers, viewers, and gamers.
Enhance the entertainment experience to drive customer loyalty.

Key Use Cases for the Online Gaming Industry

Free-to-Premium Conversion Optimization

Challenge: Converting free players to premium users is a significant revenue driver for mobile games.
Solution: Our predictive features identify free players most likely to upgrade, allowing for targeted campaigns that maximize conversion rates.

Dynamic Ad Targeting