AI in Marketing

WEBINAR: Data and the Next Decade: What to Expect and How to Prepare: May 12, 2020

Mobilewalla's Laurie Hood, SVP of Marketing will be joining  Marketing AI Institute CEO, Paul Roetzer, in a webinar on Tuesday, May 12, 2020. The topic of discussion, "Data and the Next Decade: What to Expect and How to Prepare." We live in a hyper-connected world where virtually everything we do leaves a digital trace. From our connected devices to what we buy, watch, listen to and search for; there is little left to the imagination. In this session you’ll learn how AI is changing our relationship with data and how you can leverage it to drive real results for your business. 



Data and the Next Decade: What to Expect and How to Prepare

As we move into the next decade consumer interaction with data and devices will increase exponentially creating new opportunities for brands to engage. According to Gartner, the amount of data available to marketers DOUBLES every year! The good news is, AI and machine learning technologies will allow us to more effectively harness all that data and drive more and deeper insights out of it than ever before.

Join Laurie and Paul to learn:

  • How AI is changing our relationship with data
  • Why the kind of data you feed your AI matters
  • How you can leverage AI to drive results for your business


Laurie HoodLaurie Hood, SVP Marketing, Mobilewalla

As Senior Vice President, Marketing, Laurie Hood is responsible for all aspects of Mobilewalla’s marketing strategy. She brings extensive experience in technology marketing and product management to Mobilewalla most recently holding leadership roles at Equifax and IBM.  Earlier in her career, Laurie worked with several marquee companies, including KnowledgeStorm, S1 Corporation and Accenture, gaining marketing, product management and business partner management experience. She holds a Bachelor of Science degree in Economics from Clemson University with a minor in Computer Science.

Paul RoetzerPaul Roetzer, CEO, PR 20/20 and the Marketing AI Institute

Paul Roetzer started PR 20/20 in November 2005 after seven years at a traditional PR and marketing firm. He is the author of The Marketing Agency Blueprint (Wiley, 2012) and The Marketing Performance Blueprint (Wiley, 2014); creator of the Marketing Artificial Intelligence Institute and Marketing Score; and a graduate of Ohio University's E.W. Scripps School of Journalism.

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Mobilewalla is a global leader in consumer intelligence solutions, leveraging the industry’s most robust consumer data set and deep artificial intelligence expertise. Our refined consumer insights provide enterprises with unparalleled access to the digital and offline behavior patterns of customers, prospects, and competition.

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