AI in Marketing

WEBINAR with Smartfren and MMA: Using AI and Data to Transform Marketing: June 25, 2020

Mobilewalla's Founder and CEO, Anindya Datta, will be joined by Nikola Sucevic, Chief Data Scientist and Head of Analytics of Smartfren Telecom, in a webinar on Thursday, June 25, 2020 at 3PM IST/ 4:30PM JKT/ 5:30PM SGT. The topic of discussion "Using Artificial Intelligence and Data to Transform Marketing" will be hosted in partnership with Mobile Marketing Association (MMA), the only mobile trade association that brings together the full ecosystem of marketers, tech providers and sellers working collaboratively to shape the future. 



Using Artificial Intelligence and Data to Transform Marketing

The world has forever changed and during these challenging times, marketers need to innovate to both adapt and gain competitive advantage. Many are looking to data and artificial intelligence to help them improve marketing performance and drive revenue. Join consumer intelligence provider Mobilewalla and Smartfren, a leading Indonesian telecommunications company, to learn more about:

  • The marketing evolution towards becoming more analytical and data science driven.
  • Why enriching your data will improve your predictive models and deliver superior results.
  • How Smartfren is incorporating data and machine learning to increase the impact of their marketing programs specific to acquisition, retention, market share and customer segmentation.


  • Anindya Datta, CEO and Founder, Mobilewalla

  • Nikola Sucevic, Chief Data Scientist, Head of Analytics, Smartfren Telecom

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Mobilewalla is a global leader in consumer intelligence solutions, leveraging the industry’s most robust consumer data set and deep artificial intelligence expertise. Our refined consumer insights provide enterprises with unparalleled access to the digital and offline behavior patterns of customers, prospects, and competition.

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