Device profiling based on usage time like night riders, commuters, early risers, weekday, and weekend engagements.
| Feature Name | Data Type | Definition | Android Example | iOS Example |
| ifa | string | Advertising ID or MAID of the device. Also referred to as IDFA/IFA for Apple devices and GAID/AAID for Android devices | 0000111f-1be6-4edf-899d-fc47c5c751a7 | 00012a59-efa7-4236-ab88-fe64efff50e7 |
| pre_platform | string | Platform of the device - IOS, ANDROID, etc. | ANDROID | IOS |
| device_model | string | Model number of the device | 1820 | iPhone |
| device_category | string | Category of device - SMART PHONE, TABLET, etc. | SMART PHONE | SMART PHONE |
| pre_device_manufacturer | string | Preprocessed value of the Device Manufacturer / Phone brand / Vendor | vivo | apple |
| pre_year_released | string | Preprocessed value of year of release of the model | 2020 | 2020 |
| pre_device_model_age | double | Preprocessed value of the device model age | 0.315789461 | 0.315789461 |
| pre_device_price | double | Preprocessed value of the price of device | 0.353643686 | 1 |
