Feature Mart Data Dictionary:

Householding


Features focused on related devices and device attributes for users at that same location.

Feature Name Data Type Definition Android Example iOS Example
pre_hh_phone_age double Average of phone ages seen for all devices in a household 1 0.808000028
pre_hh_phone_price double Average of prices for all the devices seen in a household 0.331926674 0.32825473
pre_hh_size double No. of devices seen with that particular device during household engagement hours [8PM-6AM] on weekdays and all hours on weekends at the same location depending on the IP address or geohash 1 0.5
pre_social_phone_age double Weighted average of phone ages seen for all devices in the social network of this device 0.482984424 0.415927589
pre_social_phone_price double Weighted average of prices for all the devices seen in the social network of this device 0.303076297 0.359321535
pre_social_size double No. of devices seen with that particular device during social engagement hours [6PM-10AM] on weekdays and all hours on weekends at the same location depending on the IP address or geohash 1 1
pre_work_phone_age double Weighted average of phone ages seen for all devices in the work network of this device 0.946649492 0.816024184
pre_work_phone_price double Weighted average of prices for all the devices seen in the work network of this device 0.303076297 0.359137774
pre_work_size double No. of devices seen with that particular device during work engagement hours [8AM-6PM] on weekdays at the same location depending on the IP address or geohash 1 1

 

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