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Feature Engineering's Key Challenges

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Machine Learning on the Leading Edge – Three Case Studies

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Looking at Feature Engineering in a Different Way

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How Telcos Acquire and Retain Customers

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Fireside Chat with British American Tobacco

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Capitalizing on Consumer Intelligence to Drive Marketing Performance

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Maximising Marketing Performance

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Algorithm vs. Data: What Every Executive Should Know Before Implementing AI

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Using Artificial Intelligence and Data to Transform Marketing

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Data-driven Marketing Strategies in the New Decade

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Building a Persistent Customer Identity

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Data and the Next Decade: What to Expect and How to Prepare

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