Data Science

Towards Data Science: Enable Accurate Market Share and Flow Share Analysis of Broadband Networks

Telecommunication analytics is a sizable and fast-growing market, from $4.12 billion in 2020 and to an estimated $22.52 billion by 2026, at a CAGR of 32.75%[1]. These solutions are critical for telecom service providers, underpinning key operational processes including churn and revenue management.

At the core of these analytics are market-share and flow-share, helping providers assess their own performance vis a vis their competitors (market-share) and get insights into how customers are moving between competitors and technologies (flow-share). The solution provider landscape, helping to solve these challenges, is large and fragmented, including major consulting companies (e.g., Deloitte, Accenture) as well as boutique, specialized providers (e.g., Comlinkdata).

While such analysis was originally performed using customer surveys, the current availability of carrier linkage data at scale enables analytics providers to estimate market and flow share with much greater accuracy. At Mobilewalla, we provide carrier data and features, at near-population scale, to several players in the telecom analytics industry.

Read the Full Article on Towards Data Science →

Towards Data Science Inc. using Medium, provides a platform for thousands of people to exchange ideas and to expand our understanding of data science. Our audience is mixed, consisting of readers entirely new to the subject and expert professionals who want to share their inventions and discoveries.


Picture of Anindya Datta, Ph.D.

Anindya Datta, Ph.D.

Anindya Datta, the CEO and Chairman of Mobilewalla, is widely regarded as a front-running technologist, leader and innovator, with core contributions to the state of the art in large-scale data management and Internet technologies. Mobilewalla has pioneered audience measurement in mobile apps by applying ground-breaking data science techniques on the industry’s largest volumetric database of mobile app data. Prior to Mobilewalla, Anindya founded and ran Chutney Technologies, where he was backed by Kleiner Perkins and evolved into one of the earliest entrants in the application virtualization area. The company was acquired by Cisco Systems in 2005. Anindya has also been on the faculties of major research universities and institutes in the United States and abroad, including the Georgia Institute of Technology, the University of Arizona, the National University of Singapore and Bell Laboratories. Anindya obtained his undergraduate degree from the Indian Institute of Technology (IIT) Kharagpur, and his MS and Ph.D. degrees from the University of Maryland, College Park.