This Mobilewalla Business Services privacy policy (“Privacy Policy”) explains our privacy practices for processing our clients’ business data via our business services. Mobilewalla’s clients are advertisers, advertising agencies, publishers and other users (“Clients”). The Privacy Policy applies when our Clients provide business data to us for processing or when our Clients incorporate our Business Services as part of their website, mobile application or service (“Property”). Mobilewalla helps its Clients deliver relevant marketing and advertising campaigns, provide insights, manage and monitor the success of campaigns, identify and reduce fraud, and provide consumers with advertisements that are more likely to be interesting and applicable to them (“Business Services”).
Mobilewalla has no direct interaction with individuals who use our Clients’ Properties. Mobilewalla’s Clients are required to provide notice to individuals and to obtain the appropriate authorizations and lawful bases for Mobilewalla’s processing as set forth in this Privacy Policy and to provide a privacy policy of their own. Mobilewalla honors the IAB Europe’s Transparency and Consent Framework. For information about Mobilewalla’s Site and Website Services, please visit the Mobilewalla Website Privacy Policy.
Mobilewalla collects business data in order to provide the Business Services and for other specific purposes as described in this Privacy Policy. Business data may be considered personal data in some jurisdictions, including the European Union. Our Business Services are not directed to children under 16 years of age, and we do not knowingly collect information on such users.
When interacting with the Property or providing the Business Services, Mobilewalla may receive the following:
Mobilewalla uses business data to:
Process Data on Behalf of Our Clients. Our Clients may choose to use our Business Services to process certain data of their own, which may contain personal information. If the data that we process through our Business Services is solely processed by us on behalf of our Clients, their privacy policies and/or the contracts we have in place with them will govern how they use the data. If you have any questions or concerns about how such data is handled or would like to exercise your rights, you should contact the person or entity (i.e., the data controller) who
Market Our Products and Business Services. We may use personal information to provide you with materials about our Business Services, and offers, products, and services that may be of interest, including new content or services. We may provide you with these materials by phone, postal mail, facsimile, or email, as permitted by applicable law. Such uses include:
Research and Development. We may use personal information to create non-identifiable information that we may use alone or in the aggregate with information obtained from other sources, in order to help us to optimally deliver our Business Services or develop new products. We may perform research via surveys and engage third party service providers to conduct such surveys on our behalf. All survey responses are voluntary, and the information collected will be used for research and reporting purposes to help us better serve individuals by learning more about their needs and the quality of the products and services we provide. The survey responses may be utilized to determine the effectiveness of our Business Services, various types of communications, advertising campaigns, and/or promotional activities. If an individual participates in a survey, the information given will be used along with that of other study participants. We may use de-identified individual and aggregated data for research and analysis purposes.
De-identified and Aggregated Information Use. We may use business data, personal information and other information about individuals to create de-identified and aggregated information, such as de-identified demographic information, de-identified location information, information about the computer or device from which individuals access our Business
Other Uses. Mobilewalla will use information to enforce Mobilewalla’s terms, policies and legal agreements, to comply with court orders and warrants, and assist law enforcement agencies, to collect debts, prevent fraud, misappropriation, infringements, identity thefts and any other misuse of the Business Services, and to take any action in any legal dispute and proceeding.
We may share information for the following purposes with:
Vendors and Service Providers. We may share any information we receive with vendors and service providers. The types of service providers (sub-processors) to whom we entrust personal information include service providers
Clients and Third Parties. Our Clients and their partners may allow
Business Partners. Mobilewalla may also provide personal information to business partners with whom we may jointly offer products or services. In such cases, our business partner’s name will appear along with ours. Mobilewalla requires our affiliates and business partners to agree in writing to maintain the confidentiality and security of personal information they maintain on our behalf and not to use it for any purpose other than the purpose for which we provided them. If Mobilewalla is involved in a merger, acquisition, financing due diligence, or sale of all or a portion of its assets, as part of such transaction.
Law Enforcement and Others. We may access, preserve, and disclose your personal information, other account information, and content if we believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; respond to your requests; protect your, our or others’ rights, property, or safety; to enforce our policies or contracts; to collect amounts owed to us; when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation or prosecution of suspected or actual illegal activity; or if we, in good faith, believe that disclosure is otherwise necessary or advisable. In addition, from time to time, server logs and other records may be reviewed for security purposes to detect unauthorized activity, illegal activity or fraud. In such cases, personal information may be shared with law enforcement bodies in order that they may identify users in connection with their investigation of the unauthorized activities.
For the use of cookies and other Technologies on our Site and Website Services, please see our Website Services Privacy Policy. We, as well as our Clients and third parties that provide content, advertising, or other functionality as part of the Business Services, may use cookies, pixel tags, local storage, and other technologies (“Technologies”) to automatically collect information from your devices. We use Technologies that are essentially small data files placed on your computer, tablet, mobile phone, or other devices (referred to collectively as a "device") that allow us to record certain pieces of information whenever you visit or interact with Properties, websites, applications, messaging, and tools, and to recognize you across devices.
Cookies. Cookies are small text files placed in visitors’ computer browsers to store their preferences. Most browsers allow you to block and delete cookies. However, if you do that, the websites, applications and Business Services may not work properly.
Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded on websites, applications, services and advertisements that collects information about users’ engagement and activities. The use of a pixel indicates, for example, that a user has visited a particular web page or clicked on a particular advertisement.
Social Media Integration: Our Clients’ Properties and other third party sites may include social media features. These features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the feature to function properly. These social media features are either hosted by a third party or hosted directly on the Property. Your interactions with these features are governed by the privacy policy of the company providing it.
Analytics. Our Clients and other third parties may also use Google Analytics to collect information regarding visitor behavior and visitor demographics. For more information, please visit www.google.com/policies/privacy/partners/. You can opt out of Google’s collection and processing of data generated by your use of the Services by going to http://tools.google.com/dlpage/gaoptout.
Uses of such Technologies fall into the following general categories:
If you would like to opt out of the Technologies, you may do so by blocking, deleting, or disabling them as your browser or device permits. If you wish to delete cookies or limit the kinds of cookies that can be placed on your device you need to check out the settings in your browser, use the ‘Help’ tab or look for settings like ‘Options’ or ‘Privacy.’ From there, you may be able to delete cookies, block them or control when they can be placed.
We may use
Mobilewalla Business Services Account. If you have a Mobilewalla account for Business Services, your personal information is processed according to the Website Services Privacy Policy, and you may disable or delete your account by contacting us at privacy@mobilewalla.com.
Consent. You have the right to object to and change your preferences or opt out of certain uses and disclosures of your personal information. Where you have consented to our processing of your personal information, you may withdraw that consent at any time and prevent further processing by contacting us as described below. Even if you opt out, we, our Clients and third parties may still collect and use information regarding your activities on the Services, Properties, websites and applications and/or information from advertisements for other legal purposes as described herein.
Email and Telephone Communications. At any time, you may unsubscribe from Mobilewalla’s mailing list, by sending Mobilewalla an opt-out request
Notifications. We or our Clients may occasionally send you
Cookies and Interest-Based Advertising. As noted above, you may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. Please note that cookie-based opt-outs are not effective
To be clear, these cookie-based opt-outs must be performed on each device and browser that you wish to have opted-out. You must separately opt out in each browser on each device. Advertisements on
If you are a California resident, California Civil Code Section 1798.83 permits you to request in writing a list of the categories of personal information relating third parties to which Mobilewalla has disclosed certain categories of personal information during the preceding year for the third parties’ direct marketing purposes. To make such a request, please contact us
If we have received business data that contains personal information from our Clients, we will refer your requests to them directly. In accordance with applicable law, you may have the right to:
If you would like information about how to exercise any of these rights or if you have concerns about the way Mobilewalla processes your personal information, you are welcome to contact Mobilewalla
Mobilewalla stores and retains business data for as long as instructed by its Clients and for its personal data as long as necessary to fulfill the purposes for which it was collected, provide our Business Services, resolve disputes, establish legal defenses, pursue legitimate business purposes, enforce our agreements and comply with applicable laws. Our Clients and other third parties may have different practices, and you should refer to their privacy policies.
Mobilewalla may store and process information in various locations throughout the globe, including in the United States and elsewhere in sites operated and maintained by cloud-based service providers and other service providers.
To the extent necessary under EU privacy laws and regulations and/or its Client contracts, Mobilewalla will implement data onward transfer instruments.
Mobilewalla is committed to safeguarding the confidentiality of personal information it collects and its Clients’ business data. Mobilewalla and its hosting services make reasonable efforts to secure personal information, to minimize the risks of theft, damage, loss of information, or unauthorized access or use of information. However, Mobilewalla cannot guarantee that the Business Services will be immune from any wrongdoings, malfunctions, unlawful interceptions or access, or other kinds of abuse and misuse.
This Privacy Policy may change from time to time. If there are any material changes to this Privacy Policy, Mobilewalla will notify account holders through the Business Services, by email or as otherwise required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you use the Business Services after the updated Privacy Policy is posted to this website. If at any point you do not agree to any portion of the Privacy Policy then in effect, you must immediately stop using the Business Services.
If you have any questions, comments, or concerns, please contact Mobilewalla
