WHITEPAPERS

Explore the latest mobile consumer research and insights from Mobilewalla.

Facebook Custom Audience Targeting

Mobilewalla provides custom audiences as a flat file, which contains lists of MAIDs corresponding to consumers that exhibit specific characteristics driving the audience requirement. The more you know about the people you're advertising to, the better your ads will perform. Learn more about Facebook Custom Audience Targeting with Mobilewalla.

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Mobilewalla Demographic Segment Accuracy

From June-September 2016, Mobilewalla conducted a detailed investigation of the accuracy of its demographic audience data, using the Nielsen Digital Ad Ratings (DAR) framework. This whitepaper reports the results of this study.

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Fraud Detection in Mobile Programmatic

Mobile programmatic supply is fraught with inaccurate information. Mobilewalla's data scientists have studied these anomalies in depth, developing methodologies for distinguishing between accurate and fraudulent data. This whitepaper reports the results of this study.

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Location-Based Telco Brief

Consumer mobility data is critical to Telcos providing consumers with communication services. Telcos use this data to effectively plan and implement a number of strategic activities. Learn more about how Telcos can use location-based insights.

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