WHITEPAPERS

Explore the latest mobile consumer research and insights from Mobilewalla.

Data Ecosystem Guide

This Data Ecosystem Guide outlines the critical questions to ask a potential consumer intelligence provider, starting with general company information, then methodologies, and finally, activation.

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Holiday Shopper Segments

Mobilewalla's syndicated Holiday Shopper Segments combine Q4 2017 app usage data with observed location visitation data to help marketers and advertisers personalize campaigns for enhanced customer engagement over the holidays.

Personalize Your Holiday Campaigns

Facebook Custom Audience Targeting

Mobilewalla provides custom audiences as a flat file, which contains lists of MAIDs corresponding to consumers that exhibit specific characteristics driving the audience requirement. The more you know about the people you're advertising to, the better your ads will perform.

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Mobilewalla Demographic Segment Accuracy

From June-September 2016, Mobilewalla conducted a detailed investigation of the accuracy of its demographic audience data, using the Nielsen Digital Ad Ratings (DAR) framework. This whitepaper reports the results of this study.

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Anomaly Detection in Mobile Programmatic

Mobile programmatic supply is fraught with inaccurate information. Mobilewalla's data scientists have studied these anomalies in depth, developing methodologies for distinguishing between accurate and fraudulent data.

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Location-Based Telco Brief

Consumer mobility data is critical to Telcos providing consumers with communication services. Telcos use this data to effectively plan and implement a number of strategic activities. Learn more about how Telcos can use location-based insights.

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Discover the possibilities that accurate consumer engagement can unlock for your business.

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