WHITEPAPERS and TEchnology briefs

Explore the latest research and insights from Mobilewalla.

Customer Data Enrichment Through IP Address Matching

Overcome the challenge of "identity resolution" by improving data enrichment accuracy with Mobilewalla's IP address matching techniques. By mapping first-party data to a vast consumer intelligence repository, businesses can make smarter decisions that improve cost-savings and returns on investment.

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TV Measurement and Attribution At Scale

Marketers and data analysts can measure and attribute TV advertising viewership at the individual level, across content sources, and at scale, to determine the return on advertising spend and to gain insights into audiences.

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Data Ecosystem Guide

This Data Ecosystem Guide outlines the critical questions to ask a potential consumer intelligence provider, starting with general company information, then methodologies, and finally, activation.

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Holiday Shopper Segments

Mobilewalla's syndicated Holiday Shopper Segments combine Q4 2017 app usage data with observed location visitation data to help marketers and advertisers personalize campaigns for enhanced customer engagement over the holidays.

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Facebook Custom Audience Targeting

Mobilewalla provides custom audiences as a flat file, which contains lists of MAIDs corresponding to consumers that exhibit specific characteristics driving the audience requirement. The more you know about the people you're advertising to, the better your ads will perform.

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Mobilewalla Demographic Segment Accuracy

From June-September 2016, Mobilewalla conducted a detailed investigation of the accuracy of its demographic audience data, using the Nielsen Digital Ad Ratings (DAR) framework. This whitepaper reports the results of this study.

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Fraud Detection in Mobile Programmatic Advertising

As mobile advertising has taken off, so have the rates of fraud in the ecosystem. Mobilewalla data scientists have extensively analyzed this ad traffic and developed deep expertise in understanding and identifying the sources of fraud s well as cleansing our data to ensure maximum accuracy.

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Location-Based Telco Brief

Consumer mobility data is critical to Telcos providing consumers with communication services. Telcos use this data to effectively plan and implement a number of strategic activities. Learn more about how Telcos can use location-based insights.

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Discover the possibilities that accurate consumer engagement can unlock for your business.

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